Communications Assistant - Digital Services
Temporary for 6 months
Job Description
Accountable to: Communications Officer
Hours of work: 21 hours per week – working pattern to be agreed
Salary: £14.05 per hour
Purpose of the Post
The Communications Team works across the organisation to promote the organisation’s activities; support staff use of digital technologies; maintain, develop and monitor digital platforms; maintain the organisation’s CRM database; and produce a range of publications, including regular e-bulletins and bi-annual magazine.
The Digital Communications Assistant will play a crucial role in enhancing the outreach and effectiveness of the organisation by managing and developing our digital communications platforms. The primary focus areas will be social media management, website maintenance, and utilising digital tools to support both service delivery and the well-being of unpaid carers. The role involves working closely with the Communications Officer to ensure the organisation’s digital communications are relevant and accurate and maintain our brand standards.
Areas of Accountability & Key Responsibilities
The Communications Assistant (Digital Services) works alongside the Communications Officer to manage and develop the organisation’s digital services. Responsibilities include:
• Create, curate and schedule relevant content across our social media platforms
• Monitor and respond to social media engagement and comments
• Gather multimedia content from across our services to promote the support we offer
• Employ accessibility principles to content
• Develop and implement a social media strategy to enhance the organisation’s online presence
• Regularly update and maintain the organisation’s website with relevant content
• Develop and improve the website to ensure a user-friendly experience with accessibility principles and practices embedded throughout
• Create and manage events on the website, ensuring accurate and up-to-date information
• Prepare and distribute a monthly e-bulletin for Carers highlighting relevant issues, services and events
• Prepare and distribute a quarterly e-bulletin for professionals, highlighting key updates and strategic information.
• Generate and analyse reports on social media and website engagement, presenting insights to inform future strategies.
• Prepare regular reports for management on digital developments within the organisation.
• Prepare regular work plans in agreement with the Communication Officer
• Participate in regular supervision, performance reviews and team meetings with Communications Officer and other Centre staff
• Plan annual leave in conjunction with other team members and around key annual milestones within the team and wider Centre
• Seek personal support and opportunities for self-development where appropriate
• Undertake any other duties necessary to support and further the aims and objectives of the team and wider Centre
• Stirling Carers Centre is committed to high standards of organisational and operational practice. It operates a continuous quality improvement programme to provide services of the highest possible standard.
• Stirling Carers Centre strives to provide each employee with a safe and healthy work environment.
• Each employee has responsibility for maintaining a safe and healthy workplace for all employees by following safety and health rules and practices and reporting accidents, injuries and unsafe equipment, practices or conditions.
Person Specification
Skills, knowledge and experience required for the post:
Desirable
• Relevant diploma/degree or equivalent – Desirable
Essential
• Proven experience in managing social media platforms and developing effective content
• Understanding of basic graphic design principles to create visually appealing and accessible content
• Experience of using databases and Microsoft Office packages
Desirable
• Experience of website management and content creation
• Experience of using online marketing platforms to create and distribute email campaigns
• Familiarity with digital tools for communication and support
• Experience of using Canva, Adobe Photoshop Express, Adobe Rush or similar graphic design software to create social media content
• Understanding of W3C and WCAG accessibility principles and practices
• Experience of partnership working with external agencies/organisations
• Experience of using databases and Microsoft Office apps
Essential
• Excellent planning and organisational skills including ability to ensure achievement of deadlines
• Ability to use initiative, organise workload and work unsupervised
• Excellent communication skills
• Ability to work as part of a team and be a proactive team player
• Good interpersonal skills, with the ability to liaise and work successfully with stakeholders at all levels
Desirable
• Ability to drive a car, access to a car and appropriate business class insurance
• Understanding of the voluntary sector and empathy towards Unpaid Carers and their circumstances
Essential
• Flexibility with hours and working arrangements (home/community based). The post may also involve occasional evening/weekend work.
• Understanding and commitment to principles of confidentiality and Equal Opportunities practice
